A strategic market plan is a written, long-term marketing plan covering three or more years into the future. A marketing plan is a written, short-term (tactical) marketing plan, for a period of two or fewer years into the future (Morrison, 2003). Customer's perceptions of hospitality and travel services can also be easily influenced. According to Morrison, customers use perceptual screens or filters, also known as selective exposure, to screen

Terrorist Attacks on New York City Consumer Behavior and Risk Terrorism and Consumerism in the Melting Pot How has September 11 Impacted Americans Economic Impact of terrorism Outlook for the New York Economy Examination of the Effects on Business Regaining Consumer Confidence Sampling Procedures Survey Construction Survey results Recommendations for Further Studies Survey of Consumer Patterns After The September 11 attacks on the World Trade Towers Survey Results presented Graphically Store Owner Interviews The Impact of the Terrorist Attacks on New York City: One

Sustainable Tourism Development The aim of the essay is to gain an understanding of the rational and different approaches to tourism planning and development, sustainable tourism, current issues and impacts of tourism. The aim is to increase awareness of the need to plan and manage tourism destinations within an international, national, regional, and local framework. Investigate current trends in planning for tourism development in a range of destinations. The stages in the

Successful sustainable development also requires an evaluation of major trends and problems in the tourism industry rather than focusing on minor new developments that may have localized impact only (Butler, 1998). Taken together, the foregoing indicates that irrespective of the precise definition that is used, sustainable tourism development is based on three main principles, economic, environment and social which are described below: 1. Economic: This principle refers to something that affects

Another case study, this one by Cole (2011) examines the cultural and community impacts of tourism, both sustainable and unsustainable, on specific cultures in Indonesia. Cole concludes as well that in order to help keep the cultural and community influences and positive attitudes intact, it is important to consider the local community as a major stakeholder in the sustainability of a tourist destination. Cole states in her article, "Tourism has

Opportunities to Promote Travel and Tourism for Greenbushes 6254, Western Australia This study provides an evaluation of Greenbushes 6254, Western Australia, to best determine how to preserve its culture and heritage to attract more tourists to use the local hotels, shops, and businesses. To this end, the study identifies those factors that have been shown to motivate cultural-heritage tourists to visit various destinations. An evaluation of the potential for Greenbushes